Got the wish book earlier this week, and my how its fallen. Less than 200 pages and the paper is so cheap feeling. I remember as a kid we’d get this and pour over it for days, dog earring pages, circling toys and skates, slyly looking at the underwear models….
The bonus was we had two! Not only was there the Sears Wish Book, but we also had the Eaton’s Christmas Catalogue you see above.
Mail order was the thing for a lot of us back then, no big name stores nearby in Clarenville, though of course Cholock’s had their big toy section. And St. John’s seemed as far away as Toronto does now back in those days.
One thing I remember wanting for ages, and then knowing I had it when I found it hidden in the closet underneath the stairs was a chip away set. Was these lumps of plastic that came with a mallet and chisel that you were supposed to chip away to get to the statue underneath, and then paint.
The reality was a little different though cause one or two smacks and it all fell away. Kind of a let down. I remember other things too from the catalogue; a wood burning set that was kinda fun, let you scorch patterns that were painted onto wood, the old dinkie car tracks, a race track, and of course the ubiquitous table hockey game. Ours had the replaceable plastic players something like those in the picture here. And they all had their names and numbers. Remember there being the old Seals players, and Dave Dryden (Ken’s brother) there as a goalie for Buffalo! We’d jam the puck against the corner of the net, the wind the defenseman up until the spring had too much tension, then whip the puck down the “ice” and half the time down the stairs! One puck was so worn down, we played that so much!
Back to the catalogues, not only were they good for shopping, but after, some people would fold alternating pages to make an ornament! Of course, I’ve also heard stories that before my time, the pages made a good substitute for toilet paper in the old outhouse. Might be indicative of how good the items were?
Ah memories! Share your wish book memories too!